Newly created Mallows Family Distillery is bringing its very first spirit to the market: The Rummers.
Newly created Mallows Family Distillery is bringing its very first spirit to the market: The Rummers. The rum brand has been created in partnership with Dutch Rum specialist – Scheer and aims to bring a new premium range of rums, with strong Dutch heritage, to the international market.
Rum has an image problem. Its reputation as a cheap mixer belies its complex character. As people often perceive rum as something only suitable for cocktails.' Source: LS:N Global
Rum's aged variants can play in the 'discernment' space occupied by Cognac and single malt whisky, while its origins in the Caribbean and Latin America offer strong credentials of provenance.
Rum has a vast wealth of stories and history to communicate and yet there are few brands who can credibly build this into brand persona (Kraken) Source: The Spirits Business